Since the manual for my TV is lame (hardly any tech detail), I was poking around the web looking for more info. Here's a decent page with short, to-the-point info about the native resolution, treatment of HD content, etc.

Agoraquest.com - Great Sony review site, sony forum

Sony 50" LCD Projection TV
KF-50XBR800 (Grand Wega, first generation)
Pixel Resolution: 1366 x 768 for each LCD panel (one for each RGB)
Automatically converts all HD content (via component video) to high-resolution progressive output.

Another review from way back in the days when this was a new tv. home theater mag

decent thread (as long as google caching is working) from avs forum talking about up/down conversion of various tv models. says the same thing as article above that the Sony XBR800 converts everything (720p or 1080i) to it's native 768 resolution.

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